Introduction
This Privacy Policy is designed to inform you about the practices of ELITE Dental Alliance (“ELITE,” “we”, “us”, or “our”) regarding the collection, use, and disclosure of personal information we receive from users of our services. It applies to information collected both online and offline, and it describes the choices available to you regarding our use of your personal information and how you can access and update this information. By accessing or using our services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy.

Information Collection
This Privacy Policy outlines the types of information that ELITE Dental Alliance (“we,” “us,” or “our”) collects from you (“User,” “you,” or “your”) when you use our services or visit our website. By accessing or using our services, you agree to the collection and use of information in accordance with this policy.
We may collect the following types of information:

• Personal Identification Information: Such as your name, email address, phone number, and any other information that can be used to contact or identify you.
• Practice Identification Information: Information such as entity name, tax ID number, address, phone number and other information that can be used to identify or contact a member practice.
• Practice Operational Information: Information related to the operations of a member entity that can be used for the purpose of improving the overall ELITE platform and maximizing the benefit utilization for each Member.
• Browser and Device Information: Information about the device and browser you use to access our services, including IP address, device type, operating system, and browser type.
• Usage Data: Information on how you use our services, such as the pages you visit, the time spent on those pages, and other related analytics.
• Cookies and Tracking Technologies: We use cookies and similar tracking technologies to track the activity on our service and hold certain information.

Information collection practices may vary depending on the specific services used or interactions with us. We will provide specific details on information collection in relevant sections of this Privacy Policy or through direct communication with you.

Use of Information
ELITE Dental Alliance (“Data Controller”) collects and uses information under the following categories:

• Personal Identification Information: This includes information such as a person’s name, email address, phone number, and any other information that can be used to contact or identify the individual.
• Practice Identification Information: This includes information such as an entity’s name, address, phone number, and any other information that can be used to contact or identify the entity.
• Practice Operational Information: This includes information related to the nature of a entity that is a former, current or potential member of ELITE gathered for the purposes of improving the ELITE platform or maximizing the benefit utilization for each member.
• Browser and Device Information: Information about the device and browser used to access our services, including IP address, device type, operating system, and browser type.
• Usage Data: Information on how our services are used by an individual, including pages visited, time spent on those pages, and other related analytics.
• Cookies and Tracking Technologies: Tools used to track the activity on our service and hold certain information, including cookies, beacons, tags, and scripts.

This information is collected to provide and improve our services, understand user preferences, and enhance user experience. By using our services, you consent to the collection and use of your information as described in this section.

Information Sharing and Disclosure
ELITE Dental Alliance (“we”, “us”, or “our”) respects your privacy and is committed to protecting your Personal Identification Information, Practice Identification Information, Practice Operational Information, Browser and Device Information, Usage Data, and any information collected through Cookies and Tracking Technologies (collectively, “Personal Information”). This clause outlines our practices regarding the sharing and disclosure of your Personal Information.

• We may share your Personal Information with third parties in the following circumstances:
  • To comply with legal obligations or respond to valid legal process, such as a search warrant, subpoena, or court order.
  • In the event of a merger, acquisition, bankruptcy, dissolution, reorganization, or similar transaction or proceeding that involves the transfer of the information described in this Privacy Policy.
  • To protect our rights, property, or safety, or that of our affiliates, you, or others.
  • With your consent or at your direction, including if we notify you through our services that the information you provide will be shared in a particular manner and you provide such information.
  • With your consent and in accordance with the terms and conditions of membership in ELITE for any then current member.
• We may also share aggregated or de-identified information, which cannot reasonably be used to identify you, with third parties for research, marketing, analytics, or other purposes.
• Your Personal Information may be shared with our affiliates and partners who assist us in operating our services, conducting our business, or serving our users, so long as those parties agree to keep this information confidential.
• We also utilize various third-party service providers to help us manage and improve our services. These third-party service providers may have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

This clause is subject to the laws of Texas, and any disputes related to this clause will be resolved in accordance with the laws of Texas, without regard to its conflict of law provisions.

Data Security
ELITE Dental Alliance (“Data Controller”) is committed to protecting the security of your Personal Identification Information, Browser and Device Information, Usage Data, and any information collected through Cookies and Tracking Technologies. We implement a variety of security measures to maintain the safety of your personal information when you enter, submit, or access your personal information.

These security measures include, but are not limited to, the use of encryption technologies during data transmission, maintaining secure networks, and implementing strict access controls to ensure that only authorized personnel have access to your personal information. Furthermore, we regularly review and update our security practices to guard against unauthorized access, disclosure, alteration, or destruction of your personal information.

In the event of a data breach, ELITE Dental Alliance will comply with applicable Texas laws regarding the notification and protection of affected individuals. We will take all necessary steps to mitigate the effects of the breach and prevent future occurrences.

Your Rights
Under the laws of Texas, you, as a user of ELITE Dental Alliance services, have certain rights regarding your personal information. These rights include:

• The right to be informed about the collection and use of your Personal Identification Information, Browser and Device Information, Usage Data, and any Cookies and Tracking Technologies employed.
• The right to access the personal information that ELITE Dental Alliance holds about you.
• The right to request the correction of inaccurate personal information that ELITE Dental Alliance holds about you.
• The right to request the deletion of your personal information when it is no longer necessary for ELITE Dental Alliance to retain it.
  The right to object to the processing of your personal information, under certain conditions.
• The right to request that ELITE Dental Alliance restricts the processing of your personal information, under certain conditions.
• The right to data portability, allowing you to obtain and reuse your personal information for your own purposes across different services.
• The right to lodge a complaint with a supervisory authority if you believe that ELITE Dental Alliance’s processing of your personal information infringes on your rights under applicable Texas law.

To exercise any of these rights, please contact ELITE Dental Alliance directly. We are committed to protecting your privacy and ensuring that your personal information is handled in accordance with the law.

Cookies and Tracking Technologies
ELITE Dental Alliance (“We”, “Us”, or “Our”) utilizes Cookies and Tracking Technologies to enhance user experience, analyze website usage, and improve our services. By using Our website, you consent to the use of Cookies and Tracking Technologies in accordance with this Privacy Policy.

Cookies are small data files stored on your device that help us to remember your preferences and collect information about your browsing behavior. Tracking Technologies such as beacons, tags, and scripts are used to collect and track information and to improve and analyze our service.

The information collected through Cookies and Tracking Technologies may include Personal Identification Information, Browser and Device Information, and Usage Data. This information is used to understand how our services are used, identify user preferences, improve user experience, and for advertising purposes.

You have the option to refuse the use of Cookies by selecting the appropriate settings on your browser, however, please note that if you do this you may not be able to use the full functionality of our website.

For more information on the specific Cookies and Tracking Technologies used and how to manage them, please refer to our Cookie Policy.

Third-Party Services
In the course of providing services, ELITE Dental Alliance may engage various third-party services to perform tasks or provide functionality integral to our operations. These third-party services may have access to or process your Personal Identification Information, Browser and Device Information, Usage Data, and utilize Cookies and Tracking Technologies as part of their service delivery.

ELITE Dental Alliance ensures that all third-party services are compliant with this Privacy Policy and adhere to the same standards of data protection as we do. However, we encourage you to review the privacy policies of any third-party services to understand how they collect, use, and share your information.

Third-party services may include, but are not limited to, analytics providers, customer relationship management systems, and advertising networks. The use of Cookies and Tracking Technologies by these third-party services is governed by their own privacy policies, not this Privacy Policy.

If you have any questions or concerns about how these third-party services use your information, please contact us directly.

Children’s Privacy
ELITE Dental Alliance (“Data Controller”) is committed to protecting the privacy of children who use our site and services. Consistent with the Children’s Online Privacy Protection Act (COPPA), we do not knowingly collect Personal Identification Information, Browser and Device Information, Usage Data, or any other form of personal data from children under the age of 13. If we learn that we have collected personal information from a child under 13 without verification of parental consent, we will take steps to remove that information from our servers as quickly as possible.

Access to our site and services is not allowed for children under the age of 13. Parents and guardians are encouraged to monitor their children’s online activities and to help enforce our Privacy Policy by instructing their children never to provide personal information on our site without their permission. If a parent or guardian believes that ELITE Dental Alliance has in its database the Personal Identification Information of a child under the age of 13, please contact us immediately so that we can ensure the information is removed from our system.

Changes to This Privacy Policy
ELITE reserves the right to update or change our Privacy Policy at any time and for any reason. Any changes to this Privacy Policy will be posted on our website and, if the changes are significant, we will provide a more prominent notice, including, for some services, email notification of Privacy Policy changes. Your continued use of our services after any modification to this Privacy Policy will constitute your acceptance of such modification. Therefore, we encourage you to review the Privacy Policy periodically for any changes.

International Use
ELITE Dental Alliance operates and targets its services exclusively within the United States. As such, the Privacy Policy, including the collection, use, and protection of Personal Identification Information, Browser and Device Information, Usage Data, Cookies and Tracking Technologies, and any other data described herein, is designed to comply with applicable United States laws and regulations.

Users accessing our website from outside the United States do so on their own initiative and are responsible for compliance with local laws. If you are accessing our website from outside the United States, by using our services, you acknowledge and agree that you are responsible for ensuring that your use of our website and services complies with all laws, regulations, and rules applicable in your jurisdiction. You further agree that ELITE Dental Alliance shall not be liable for any breaches of such laws that arise as a result of your international use.

It is expressly prohibited for individuals outside of the United States to provide Personal Identification Information through our website. Any attempts to do so will be considered a violation of this Privacy Policy and may subject the user to appropriate legal action.

Contact Information
If you have any questions or concerns regarding your privacy while using our services, or if you wish to exercise any of your rights under this Privacy Policy, please contact us at the following:

• Email: support@elitedentalalliance.com
• Phone: (877) ELITE-81
• Postal Address: ELITE Dental Alliance 17 Cowboys Way, Suite 300, Frisco, TX 75034

Our dedicated privacy team will review your inquiry and respond as quickly as possible. Please include your contact information, a brief description of your request or concern, and any relevant identifiers (such as your customer ID or account number) to help us better assist you.